We Sealed The Deal

FITG logo I am thrilled to announce that Fire In The Gut Performance Shirts has officially agreed to sponsor Team Paddlefish. I have to say, I am excited about this on so many levels…

First and foremost I can’t wait to try these shirts. Tim Grizzell, founder of FITG, is a former Navy SEAL, athlete, husband, father of three, and inspirational entrepreneur. He designed these high-tech shirts “for the warrior athlete”. They are made from high-tech Cocona Fabrics which maximize a flash dry effect, regulating an athlete’s body temperature and…(attention all fishing guides and single moms on this next point)…and…means you don’t have to wash these shirts after you workout and sweat in them.

Oh, yeah. You heard me. Cha-ching! Finally, high-performance athletic clothing that caters to my innate sense of laziness.


FITG_cocona I really haven’t thought so much about coconuts until I started training for this race, but now I feel like they are everywhere in my life. My nutrition consigliore, Melissa, has me making hemp smoothies with spinach, berries and coconut water. Apparently the health benefits of coconuts are unparalleled.

And now Tim has me wearing coconut shirts.

This special Cocona Fabric is created from heating coconut shells to extreme temperatures, thus creating gobs of miniscule carbon particles that are imbedded permanently into the fabric. Apparently coconut carbon is also used to treat and filter air, as well as used as medicine in Europe and to remove toxins from overdose victims in emergency situations. When it comes to shirts, these coconut carbon particles manage the flash-dry process.


tim-grizzell-02 I had a lovely conversation with Tim this week as we confirmed the details of our partnership. A former Navy SEAL and avid kayak paddler, he was intrigued with the intensity and sheer challenge of the Texas Water Safari. He shared incredible stories of his bootcamp experience in BUDS – Basic Underwater Demolition SEAL Training. Tim was BUDS Class 188.

Apparently in BUDS you are paired with a swim buddy and must stay with that swim buddy constantly, often tied together and/or paddling around in a boat, involved in long race exercises. Tim described extreme physical tests and recalled the feeling of being wet and sandy for days on end.

Hmm, sounds like the Water Safari all right! I just hope some of Tim’s badassery rubs off on Team Paddlefish.


The “Fire In The Gut” award is presented to the graduating Navy SEAL who displays the best attitude in 26-weeks of BUDS training. Tim has founded his company on the principles of motivation, strong will, and determination. He is focused on quality products that are eco-friendly and believes in giving back with his corporate endeavors.

Whether paddling in a race or loading a driftboat on a trailer on a steamy summer night in Montana, if you’re intrigued with these shirts, click here to learn more and purchase online.

Most importantly, I’d like to encourage you to become a fan of FIRE IN THE GUT on Facebook. Tim is creating a positive online community where he shares motivational messages for the warrior athlete in all of us.

I am already learning so much from Tim. Not to mention, I feel like just a little bit of a badass now that I am formally associated with a Navy SEAL – a big-hearted Navy SEAL, granted – but a badass Navy SEAL nonetheless.


womens-sky-blue-front fitg-symbol

Via FITG Facebook: “Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re a lion or a gazelle–when the sun comes up, you’d better be running.” Sir Roger Bannister, 1st man to run a sub-4 minute mile

3 Responses to “We Sealed The Deal”
  1. Alabama flygirl says:

    Heck yeah! A fly fishing shirt that you don’t have to wash? My husband will take a dozen!

    Go Team Paddlefish!

  2. Joe G. says:

    Congratulations! As an owner/user of two of these shirts (long-sleeve and short-sleeve), I can attest: THEY ARE THE BEST I’VE EVER OWNED, AND I’VE BEEN RUNNING ALMOST 20 YEARS.


  3. pato pasquale says:

    Looks great. I just placed an order for some shirts. Should be ideal on the Smith!

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